The Retention Roadmap: Every Touchpoint Matters

The Retention Roadmap: Every Touchpoint Matters

Renewals don’t happen by chance; they’re earned through every interaction a resident has with your team. In this fast-paced, interactive virtual event, multifamily leader and retention strategist, Katie Rigsby, will guide attendees through the full resident life cycle, revealing how leasing teams, maintenance interactions, events, and personal engagement all work together to influence resident satisfaction and loyalty.

Through real-world examples, practical strategies, and creative ideas, participants will see how small moments can have a huge impact on retention. Katie will share innovative approaches you can implement immediately to strengthen resident relationships, prevent silent non-renewals, and create a culture that increases resident loyalty and retention rates. 

This session is designed for leasing teams, managers, maintenance professionals, leadership, and supplier partners alike, showing how every role and every partner contribute to creating a resident experience that inspires commitment and long-term loyalty.

When you attend this educational event, you will:

• Gain insight into the critical phases of the resident journey and how each stage impacts renewals
• Discover practical ways every role can influence resident satisfaction and loyalty
• Learn proactive strategies to prevent silent non-renewals and increase retention
• Share ideas for creative resident gifts, events, and engagement initiatives that keep communities thriving